In recent years, “cloud” has permeated and seemingly dominated conversations across a multitude of industries. It has also become an amorphous, catch-all categorization for anything that falls into the virtual space—a trend that is both confusing and misleading. The rise of cloud was accompanied by the major misconception that somehow, physical infrastructure (data centers) went away. Not only is that untrue, the importance of physical infrastructure has increased as the sheer amount of data being collected and processed daily continues to rise exponentially.
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